EU Approves Google takeover of DoubleClick

By Tom | March 11, 2008

After an in-depth investigation, Brussels ruled that the merger of Google $3.1bn (£1.5bn) takeover of online advertising firm Doubleclick would not be damaging to competition despite bitter protests from rivals.”Today’s acquisition of DoubleClick will provide Google with unrivalled access to consumer data and a foothold in the display media space,” said Wayne Arnold of the Institute of Practitioners in Advertising (IPA).

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April 22, 2008

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