Google buys Doubleclick for $3bn

By Tom | April 13, 2007

Search engine giant Google has agreed to buy web advertising network Doubleclick in a $3.1bn (£1.6bn) deal.

Google to Acquire DoubleClick

Combination Will Significantly Expand Opportunities for Advertisers, Agencies and Publishers and Improve Users’ Online Experience MOUNTAIN VIEW, Calif., April 13, 2007 - Google Inc. (NASDAQ: GOOG) announced today a definitive agreement to acquire DoubleClick Inc., a global leader in digital marketing technology and services, for $3.1 billion in cash from San Francisco-based private equity firm Hellman & Friedman along with JMI Equity and management. The acquisition will combine DoubleClick’s expertise in ad management technology for media buyers and sellers with Google’s leading advertising platform and publisher monetization services.

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