miCoach unveiled by Adidas and Samsung

By Tom | March 7, 2008

Adidas and Samsung teamed up to make a mobile phone, ‘miCoach’, that works with Adidas shoes and apparel to plan, track and motivate users in training.“Samsung and Adidas share a love of sports that transcends different cultures, industries and technologies,Samsung’s world class cutting-edge design and technical skills are the perfect match for Adidas’ sporting excellence. Together, we can help sports enthusiasts of all ages and abilities to unleash their true potential and have fun doing it.”said IS Kim, president and CEO of Samsung Electronics Europe. “

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